THE EFFECT OF CONSUMERS’ INTEREST, INFORMATION ACCESS AND SPENDING WILLINGNESS ON HALAL PRODUCTS TRUSTWORTHINESS

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Nor Balkish Zakaria Rahimah Mohamed Yunos Che Faridah Che Mahmood Rizqa Anita Jamaliah Said

Abstract

Halal certification provides assurance to the consumers particularly the Muslims that theingredients used and the production processes are according to shariah. The urge of attention tothis issue departs from the trust of Muslim consumer to the certification process itself as manyfake Halal logo certifications were lodged. Although, many recent studies on Halal issues,nevertheless, much left to be explored on the trustworthiness of Halal for consumers with regardto their purchasing decision. Hence, the purpose of this study is to investigate the effect ofconsumers‘ interest, information access and spending willingness towards the trustworthiness onHalal products. Based on a survey of 167 Malaysian Muslim respondents, the results of thisstudy reveal that trust worthiness of Halal is significantly affected by consumers‘ interest onHalal products, their spending willingness and their level of education. This study contributes tothe extent literature on Halal trustworthiness among related consumers.

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How to Cite
ZAKARIA, Nor Balkish et al. THE EFFECT OF CONSUMERS’ INTEREST, INFORMATION ACCESS AND SPENDING WILLINGNESS ON HALAL PRODUCTS TRUSTWORTHINESS. Asia-Pacific Management Accounting Journal, [S.l.], v. 12, n. 2, p. 183-200, dec. 2017. ISSN 2550-1631. Available at: <http://arionline.uitm.edu.my/ojs/index.php/APMAJ/article/view/716>. Date accessed: 21 july 2018.
Section
Management Accounting