THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, TRUST, ATTITUDE AND SATISFACTION INTO CONTINUANCE INTENTION IN USING ALIPAY
AbstractThe rapid development of information and technology is happened in various line of businesses including the financial sectors. As one of popular mobile payment in China, Alipay faced a tight competition from its rivalry, WeChat. The security and fraud became serious issues for the customers in using that mobile payment. There was a tendency of decreasing number of Alipay users in the matter of these issues. This paper wanted to examine the effect of Perceived Usefulness, Perceived Ease of Use, Trust and Satisfaction on Continuance Intention of consumers in using the Alipay mobile application. The quantitative methods were used to test the hypotheses. The questionnaires were distributed among the Chinese residents who have used the Alipay application. All data collection had been analyzed using SEM with the SmartPLS. The result of the study showed that only perceived usefulness that did not have any positive effect on attitude.
Aug 31, 2020
How to Cite
KURNIASARI, Florentina; ABD HAMID, Nadiah; QINGHUI, Chen. THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, TRUST, ATTITUDE AND SATISFACTION INTO CONTINUANCE INTENTION IN USING ALIPAY. Management & Accounting Review (MAR), [S.l.], v. 19, n. 2, aug. 2020. ISSN 2550-1895. Available at: <http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/1190>. Date accessed: 31 oct. 2020. doi: http://dx.doi.org/10.24191/mar.v19i2.1190.