Main Article Content
This paper examines online buy, sell and hold recommendation provided by brokerage analysts in post dot-com bubble burst in Malaysia which has created the Multimedia Super Corridor. The result reveal significant value-added factor on the online recommendations on stocks' abnormal returns particularly on the release day. However, the very short live did not continue through the incorporation period. Quarterly results of the firms appear to be most frequent rationale attribute for a recommendation made by the analysts. We suggest the brokerage customers capitalize on the advancement of information and communication technologies in their financial decisions making. For the financial services firms, the online services would be better integrated as part of the marketing strategies in enhancing customer satisfaction.Keywords: Internet, online stock recommendations, stock returns, Malaysia, brokerage firms, analysts
How to Cite
MING MING, Lai; SIOK HWA, Lau. Do Online Stock Recommendations Add Value To Malaysian Stock Brokerage Customers?. Management & Accounting Review (MAR), [S.l.], v. 5, n. 2, p. 85-96, dec. 2006. ISSN 2550-1895. Available at: <http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/312>. Date accessed: 19 sep. 2018.