RISK MANAGEMENT PRACTICES IN TOURISM INDUSTRY – A CASE STUDY OF RESORT MANAGEMENT

  • Nur Rahifah Amirudin Universiti Taknologi MARA Shah Alam
  • Anuar Nawawi Universiti Taknologi MARA Shah Alam
  • Ahmad Saiful Azlin Puteh Salin Universiti Teknologi MARA Perak Tapah Campus

Abstract

The purpose of this research was to identify the risks factors associated with the operation of a resort and the risk management techniques used to reduce the risks. One resort was selected as the case study and document analysis and observation were used as data collection methods. This study found that the risks can be managed through the right combination of risk management techniques. Despite weak monitoring activities, incomplete operating procedures, and inferior attitude by the workforce seems to impact the management of the resort, fast and intelligent response may be able to overcome the situation and prevent the worst possible outcomes.
 
Published
Jun 30, 2017
How to Cite
AMIRUDIN, Nur Rahifah; NAWAWI, Anuar; SALIN, Ahmad Saiful Azlin Puteh. RISK MANAGEMENT PRACTICES IN TOURISM INDUSTRY – A CASE STUDY OF RESORT MANAGEMENT. Management & Accounting Review (MAR), [S.l.], v. 16, n. 1, p. 55-74, june 2017. ISSN 2550-1895. Available at: <http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/459>. Date accessed: 23 oct. 2019.