AWARENESS OF FLOOD VICTIMS IN THE EAST-COAST REGION OF MALAYSIA TOWARDS THE TAKAFUL FLOOD POLICY: A CROSSTABULATION ANALYSIS BASED ON DEMOGRAPHIC VARIABLES

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Marhanum Che Mohd Salleh Nan Noorhidayu Megat Laksana

Abstract

This study is conducted to; first, investigate the level of awareness among flood victims in Malaysia towards takaful policy. Second, to examine differences of demographic background (age, marital status, occupation, education background, and income level) among the victims towards awareness on the takaful. Overall, a total of 536 flood victims located at east-coast area of Malaysia have participated in the survey. Based on descriptive and crosstabulation analyses, majority of the victims were uncertain about the takaful. In terms of background differences, the younger generation were more aware compared to the elders, single victims were more aware than the married, and those who were in high level of education (diploma, degree, and phd holders) were more aware on the existence of takaful. and the needs to have takaful protection. The findings of this study provide important suggestion to offer an affordable micro-takaful policy for future financial protection for the lower income and most vulnerable flood victims in the country. On top of that, various efforts should be done to increase the level of awareness among the Malaysian on the importance of participating in the takaful policy.

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How to Cite
CHE MOHD SALLEH, Marhanum; MEGAT LAKSANA, Nan Noorhidayu. AWARENESS OF FLOOD VICTIMS IN THE EAST-COAST REGION OF MALAYSIA TOWARDS THE TAKAFUL FLOOD POLICY: A CROSSTABULATION ANALYSIS BASED ON DEMOGRAPHIC VARIABLES. Management & Accounting Review (MAR), [S.l.], v. 17, n. 1, p. 45-58, apr. 2018. ISSN 2550-1895. Available at: <http://arionline.uitm.edu.my/ojs/index.php/MAR/article/view/756>. Date accessed: 21 aug. 2018.
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